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Quality Control

In addition to the traditional
market research quality control steps:

  • We never “reward” participants with sweepstakes
  • We measure participation rate and non-response
  • We are creating invitations and questionnaires that engage participants
  • Participants are monitored to weed out “professional survey takers”

In short, we are vigilant that each step of the project reflects the most rigorous methodological and statistical principles.



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