Quality Control

In addition to the traditional
market research quality control steps:

• We only use online panels that are “projectable”
• We never “reward” participants with sweepstakes
• We measure participation rate and non-response
• We are creating invitations and questionnaires that engage participants
• Participants are monitored to weed out “professional survey takers”

In short, we are vigilant that each step of the project reflects the most rigorous methodological and statistical principles.