Advertising Pre and Post-Test

A correlation of .85 between pre and post testing

The ad test methodology developed by Kantum Research has delivered correlation scores from .70 to .85 between the pre and post test results. NOW you can significantly increase the odds of picking the right advertising concepts before investing money. Our research protocol identifies potentially successful new advertisements, products, and other marketing activities early on, so that you can focus resources on the concepts with the greatest probability of consumer acceptance and success.

You need it yesterday? Our methodology allows for a quick turnaround at a reasonable cost.

« Never stop testing, and your advertising will never stop improving. » -- David Ogilvy

Real results – Top-Tier Financial Institution