InVivo Qualitative Research
Qualitative research without the limitations!
Conducting qualitative research doesn’t necessarily mean holding a series of in-depth interviews (IDIs) or Focus Groups. “Qualitative” is a level of measurement, not a type of research. At Kantum Research, we think that it is essential to use a methodology that will give you the best balance between rich content and projectable results. How good are the research results if you are not confident that they represent what your target audience thinks? That’s why we developed our InVivo research methodology.
Our InVivo framework can be used across states and across countries. And it provides in-depth diagnostics to determine the best possible tactics and strategies given the objectives you have set.
Why InVivo instead of traditional Focus Group?